CCA Design and Craft Lecture Series
JIM SHERRADEN "Advertising Without Posters Is Like Fishing Without Worms"
WEDNESDAY, SEPTEMBER 9, 7 pm
SAN FRANCISCO CAMPUS, TIMKEN LECTURE HALL
1111 EIGHTH STREET (AT 16TH AND WISCONSIN)
If you're at all a fan of graphic design or music, you'll recognize the unmistakable look of Nashville's Hatch Show Print. Founded in 1879, it is among America's oldest letterpress design shops and has evolved into a tourist attraction, museum, and historical archive as well. Jim Sherraden is its manager, chief designer, and archivist. In addition to managing all the new jobs ordered each week (Hatch designs and produces more than 600 projects annually), he has been systematically hand printing the shop's massive archive of woodblocks into unique monoprints for collectors and museum shows worldwide. A Smithsonian-organized exhibition of Hatch posters is touring through 2012.
Recent Hatch Show Print posters have featured B. B. King, Neil Young, Coldplay, Anthropologie, the New York Times, Wired magazine, and Taylor Guitars. Sherraden's CCA presentation will begin with the very first poster printed at Hatch, then speed through more than 100 years of hand-set graphic design.
ALL LECTURES ARE FREE AND OPEN TO THE PUBLIC. CALL 415.703.9563 OR VISIT WWW.CCA.EDU/CALENDAR TO CONFIRM DATES AND TIMES.
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THE DESIGN AND CRAFT LECTURE SERIES IS FUNDED BY THE WORNICK ENDOWMENT FUND.
GENEROUS SUPPORT FOR CCA PUBLIC PROGRAMS IN SAN FRANCISCO HAS BEEN PROVIDED BY GRANTS FOR THE ARTS / SAN FRANCISCO HOTEL TAX FUND.
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