It's a Bird! It's a Plane! It's...an Infographic?

South African airline Kulula launches a new fleet of conveniently labeled jets.
From Fast Company, by William Bostwick

Ah, the power of branding. While Boeing plays around with carbon fiber, South African airline Kulula--unknown to me before this--slaps a new decal on its fleet and becomes the talk of the blogosphere.

With the help of local branding agency Atmosphere, Kulula launched this new look, called Flying 101. It's more proof of the ubiquitous cool of infographics, I guess--everyone loves a good labeled diagram. And what a way to stand out on the tarmac, amidst South African Airways plain-Jane fleet: white, serifed type, and the most predictable logo possible, the South African flag.