Presented as part of CCA's Graduate Studies Lecture Series
Thursday, April 1, 2010, 7 pm
Timken Lecture Hall, San Francisco campus
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The Reverend Shane McCraig has toured the world unlocking the mysteries of design, reframing what it means to "be a designer" and saving young designers from essential business practices that can strip great design of its soul.
Through invigorating and inspired storytelling, McCraig (real name Joel Kashuba) reveals the emotive power of playfulness in the design process and uncovers how this process makes the connection between seemingly illogical product inspiration and the success of everything from pet rocks to hula hoops, cola bottles, and vacuum cleaners.
In this sermon, the Reverend will take his audience on a journey of insight and discovery about who we are as designers and what role we will play in the future of business. The good Brother will peel back the layers of a designer's existence to reveal a purpose that is alive and well in the hearts and minds of those who truly seek to change the world through the power of design.
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