Wednesday, October 24, 2012

Pentagram Rebrands Competitive Chess, With A Spiffy 3-D Logo

When entrepreneur Andrew Paulson approached Pentagram to update the World Chess Championship, to give it all the international prestige of the Bobby Fischer era, the creative team responded with a similar trick--creating a 3-D logo constructed as much from enigma as geometric simplicity, a new look for a new era of competitive board gaming that they renamed, simply: World Chess.

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