AIGA | Justified Competition: 2012 Selections

AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity; and yet today, for design to be truly effective, it must also serve the client’s very specific needs.

Designers’ unique capacity for seeing problems from unexpected angles—as well as designers’ creativity and empathy with human experience—is in high demand. AIGA believes that a competition built around the case study format, rather than one built around the selection of artifacts, offers a more effective means of revealing how designers have approached clients’ problems, with all of the attendant constraints. With this in mind, the 2012 “Justified” competition honors 18 exemplary case studies of design solutions, each of which successfully demonstrate the value of design.

To learn more about the competition and the selection process, read the jurors’ comments.

AIGA | Justified Competition: 2012 Selections