Last week, the Metropolitan Transportation Authority in New York announced that it would be selling advertising space on the front of its fare cards to raise revenue. “The whole thing is available, except for the black stripe,” said Aaron Donovan, an agency spokesman. As a MetroCard-carrying subway rider and graphic designer, I offer a couple of ads that both natives and tourists might actually find useful.
Chip Kidd is a graphic designer and author.
from MetroCards for Sale
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